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All combatant countries in the Second World War came to realise just how expensive modern warfare can be. In New Zealand taxes tripled between 1940 and 1945 so the necessary capital could be raised, with the government taxing to the economic limit.

For those with surplus funds, "National Savings Bonds" were introduced. These were loans made to the government for war purposes to be paid back (with some interest) when peace returned. By 1946, over forty million pounds had been invested in the scheme.   ‘Lend to defend the right to be free!’ was the overarching motto of National Savings and was put on posters, cinema slides and savings books.

With 30 million tickets sold in 1939, New Zealand's cinemas was the perfect place to attract attention!  

The mention of the serviceperson's sacrifice as a compelling reason to offer savings harks back to a theme in the First World War. In New Zealand some labour unions urged the government to raise taxes on the wealthy, arguing that if people's lives were being conscripted, so should capital. This was not directly taken up (but was effected indirectly through taxes on luxury items) and the idea was repeated on this slide.

Identification

Object type
Image
Title
World War Two Cinema Slide- National Savings Bonds
Date
1940s

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Creation

Created By
Place
MAVtech Museum

Object rights

Taxonomy

Tags
mavtech museum,
Community Tags
1940s,
advertising,
advertising slide,
air force,
cinema,
cinema slide,
government,
gun,
home front,
mavtech museum,
museum of audio and visual technology,
national savings,
post office,
second world war,
slide,
vintage,
war bonds,
war years,
ww2,
wwii,

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Related items

Johnson Optiscope Model 12 Lantern Projector
HMS Hood- Magic Lantern Slide
Magic Lantern Slide- Farming
Foxton Shoe Company- Cinema Advertising Slide
Radio Himatangi Exchange of Duty Logbook
Radio Himatangi- Station Log Book 1993
Autocrat Radio- Sold by Woolworths Levin
Hand - Made Film Platter- Foxton
Burr Family 'His Master's Voice' Monarch Junior Gramophone
Cinema Public Service Announcement- Health Stamps
Kerridge Odeon- Cinema Promotion Slide
Foxton Amateur Sports Association Cinema Slide