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Records on Kete Horowhenua show the Foxton Shoe Company located on Main Street in 1950 and 1955 (but it may have existed before and after those dates). They were located just to the right of the Whyte Street intersection (from the perspective of Whyte Street).

In a time when many jobs required a suit, having a fine pair of shoes like this was a must. This slide would have been shown in Foxton cinemas in the 1950s (most likely during intermission). Cinema advertising was popular with local businesses due to it's low cost and with around forty million cinema tickets being sold per year at the time these ads had reach! 

MAVtech's collection of advertising slides provide a glimpse into many businesses which have long disappeared. How many small towns today have a specialist shoe shop? 

Identification

Object type
Image
Title
Foxton Shoe Company- Cinema Advertising Slide
Date
1950s

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Creation

Created By
Place
Foxton

Object rights

Taxonomy

Tags
mavtech museum,
Community Tags
1950s,
advertising,
advertising slide,
business,
cinema,
clothing,
foxton,
foxton business,
foxton main street,
foxton shoe company ltd,
mavtech museum,
monarch shoes,
museum of audio and visual technology,
shoes,
shopping,
slides,

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Related items

Johnson Optiscope Model 12 Lantern Projector
HMS Hood- Magic Lantern Slide
Magic Lantern Slide- Farming
Radio Himatangi Exchange of Duty Logbook
Radio Himatangi- Station Log Book 1993
Autocrat Radio- Sold by Woolworths Levin
Hand - Made Film Platter- Foxton
Burr Family 'His Master's Voice' Monarch Junior Gramophone
Cinema Public Service Announcement- Health Stamps
Kerridge Odeon- Cinema Promotion Slide
Foxton Amateur Sports Association Cinema Slide
Johnson's Bakery- Cinema Advertising Slide