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Description

Tell everybody! This would have been one amazing deal when the cinema was at the heart of New Zealand entertainment. Sir Robert Kerridge began buying cinemas in 1926, picking up pace when solo operators folding during the Great Depression. By the late 1940s he controlled over 130 cinemas and sold a 50% stake in his company to the British 'J Arthur Rank Organisation' for just under one million pounds and a Rolls Royce car.

Slides like this one were shown during intermission in Kerridge-Odeon theatres to drum up repeat business! 

Identification

Date
1960s

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Taxonomy

Tags
mavtech museum,
Community Tags
1960s,
advertising,
advertising slide,
cinema,
kerridge-odeon,
mavtech museum,
museum of audio and visual technology,
senior citizens,
slide,
telephone,

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Related items

Johnson Optiscope Model 12 Lantern Projector
HMS Hood- Magic Lantern Slide
Magic Lantern Slide- Farming
Foxton Shoe Company- Cinema Advertising Slide
Radio Himatangi Exchange of Duty Logbook
Radio Himatangi- Station Log Book 1993
Autocrat Radio- Sold by Woolworths Levin
Hand - Made Film Platter- Foxton
Burr Family 'His Master's Voice' Monarch Junior Gramophone
Cinema Public Service Announcement- Health Stamps
Foxton Amateur Sports Association Cinema Slide
Johnson's Bakery- Cinema Advertising Slide