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In the 1950s cinema advertising was extremely popular for small New Zealand businesses. The average New Zealander made seventeen trips to the cinema by the end of the decade. Forty million cinema tickets were sold in 1960 alone! 

Cinema slides were inexpensive to make so local businesses could afford to advertise in a handful of local cinemas. This ad would probably cause a stir if screened today- corporal punishment was outlawed in schools in 1990!

In 1950 Johnson's Bakery was on Main Street, between the intersections of Whyte Street and Clyde Street. More information can be found on the following Kete page

https://horowhenua.kete.net.nz/item/3f2158a5-57a3-4441-8486-116931202d7c

Identification

Object type
Image
Title
Johnson's Bakery- Cinema Advertising Slide
Date
1950s

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Creation

Created By
Place
Foxton

Object rights

Taxonomy

Tags
mavtech museum,
Community Tags
1950s,
advertising,
advertising slide,
business,
cinema,
food,
foxton,
foxton business,
johnson's bakery,
mavtech museum,
museum of audio and visual technology,
school,
shopping,
slide,

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Related items

Johnson Optiscope Model 12 Lantern Projector
HMS Hood- Magic Lantern Slide
Magic Lantern Slide- Farming
Foxton Shoe Company- Cinema Advertising Slide
Radio Himatangi Exchange of Duty Logbook
Radio Himatangi- Station Log Book 1993
Autocrat Radio- Sold by Woolworths Levin
Hand - Made Film Platter- Foxton
Burr Family 'His Master's Voice' Monarch Junior Gramophone
Cinema Public Service Announcement- Health Stamps
Kerridge Odeon- Cinema Promotion Slide
Foxton Amateur Sports Association Cinema Slide