In the 1950s cinema advertising was extremely popular for small New Zealand businesses. The average New Zealander made seventeen trips to the cinema by the end of the decade. Forty million cinema tickets were sold in 1960 alone!
Cinema slides were inexpensive to make so local businesses could afford to advertise in a handful of local cinemas. This ad would probably cause a stir if screened today- corporal punishment was outlawed in schools in 1990!
In 1950 Johnson's Bakery was on Main Street, between the intersections of Whyte Street and Clyde Street. More information can be found on the following Kete page
https://horowhenua.kete.net.nz/item/3f2158a5-57a3-4441-8486-116931202d7c
