Walkley & Norton- Cinema Advertising Slide

Description

This delightfully 1960s bedroom was projected onto Levin's cinema screens during the intermission. Walkley & Norton was trading from at least 1960 when it appeared in the catalogue of the 'Levin Industries Fair'. When a new Levin library opened in 1965 the firm supplied some of the incidental furniture (although I doubt a bed suite would have been included!!). The company changed it's name to 'Levin Furniture Company Limited' on the 30th of October, 1968 meaning this slide must have been shown before then.

Adding to the retro appeal of this slide is that it is hand coloured. Most cinema slides were back then given the cost of colour printing. The hand colouring industry remained viable until the early 1970s with one aerial photography company- Whites Aviation- employing a colourist until the 1990s!

1960 was the high point for New Zealand cinema attendance and 'the flicks' attracted people from all walks of life. It was the best time to advertise on the big screen! 

Identification

Object type

Image

Date

1960s