Jean Findlay/ Interflora Cinema Advertising Slide

Description

Interflora is a worldwide organisation which transports flowers. Founded in the 1920s, they now handle seventy five orders a minute for 58,000 shops in around 140 countries! The Interflora name has been around since 1953.

In 1954 shop was built in Levin's Oxford Street for florist Jean Findlay and she was still occupying it in 1981. According to an old jubilee publication, Jean Findlay's shop was recessed back from the street in anticipation of road widening. This slide was shown in cinemas (usually at the end of intermission) and it looks like Interflora made a generic florist's slide with a space at the bottom for details of the local business. Quite a few organisations (such as cosmetics companies) did this. 

This slide probably dates from the 1960s judging by it's 'widescreen' format. Sending flowers anywhere in the world from Levin must have been quite the news back then! Compared to many of the slides in MAVtech's collection this one does not make use of colour. However, that may have helped it stand out when it was first screened.

A 1950s advertisement (also on Kete) for Findlay's shop has the Interflora logo.

Identification

Object type

Image

Date

1960s