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This slide advertised  'Frosty Jack' ice cream- a Wellington brand which was sold from 1924 to 1967. Like many local companies it had a limited distribution- 'Frosty Jack' didn't even get to the South Island until the 1960s. However, this effort may have caused the company to lose money and they sold to a larger firm who then stopped making ice cream a few years later.

As early as the 1930s 'Frosty Jack' trays were being used in cinemas during the weekend matinee screenings which were popular with children.  This slide asks the patrons to 'call the boy'- with carrying the ice-cream tray a popular first job for many schoolchildren.

Many of these cinemas would have been independent ones- Kerridge-Odeon ended up owning its own ice cream brand for its theatres.

Take a look at the boy on the slide- it looks as though the ice cream is giving him some brain freeze! 

MAVtech has a 'Frosty Jack' ice cream tray in its collection and you can see it on Kete. Just search for 'Frosty Jack'.

Identification

Object type
Image
Title
Cinema Advertising Slide- Frosty Jack Ice Cream

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Creation

Created By
Place
MAVtech Museum, Foxton
Date
1930s

Object rights

Taxonomy

Tags
mavtech museum,
Community Tags
1930s,
advertising,
advertising slide,
cinema,
cinema slide,
employment,
films,
food and drink,
frosty jack,
ice cream,
job,
mavtech museum,
movies,
museum of audio and visual technology,
retro,
retro advertising,
slide,

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Related items

Johnson Optiscope Model 12 Lantern Projector
HMS Hood- Magic Lantern Slide
Magic Lantern Slide- Farming
Foxton Shoe Company- Cinema Advertising Slide
Radio Himatangi Exchange of Duty Logbook
Radio Himatangi- Station Log Book 1993
Autocrat Radio- Sold by Woolworths Levin
Hand - Made Film Platter- Foxton
Burr Family 'His Master's Voice' Monarch Junior Gramophone
Cinema Public Service Announcement- Health Stamps
Kerridge Odeon- Cinema Promotion Slide
Foxton Amateur Sports Association Cinema Slide

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