According to a 1981 Jubilee Issue of the 'Horowhenua Chronicle', Lambles Ltd. had a shop on Oxford Street between 1960 and 1968, which looks to be the era of this slide. The house in the picture would have been very trendy in the 1960s with a large fireplace surrounded by interior brick.

Levin's Regent Theatre was also on Oxford Street, so it was just a short walk from the screening down to Lambles for the latest in carpet and furnishings! 

This delightfully 1960s bedroom was projected onto Levin's cinema screens during the intermission. Walkley & Norton was trading from at least 1960 when it appeared in the catalogue of the 'Levin Industries Fair'. When a new Levin library opened in 1965 the firm supplied some of the incidental furniture (although I doubt a bed suite would have been included!!). The company changed it's name to 'Levin Furniture Company Limited' on the 30th of October, 1968 meaning this slide must have been shown before then.

Adding to the retro appeal of this slide is that it is hand coloured. Most cinema slides were back then given the cost of colour printing. The hand colouring industry remained viable until the early 1970s with one aerial photography company- Whites Aviation- employing a colourist until the 1990s!

1960 was the high point for New Zealand cinema attendance and 'the flicks' attracted people from all walks of life. It was the best time to advertise on the big screen! 

From antiques to furniture a trip to the auctioneers was the offline version of popular internet auction sites. This company also took out paper advertising which can be seen on Kete Horowhenua (https://horowhenua.kete.net.nz/item/9d7d6049-c491-45ac-8c35-3a2b02e6c830) but they were then in a different location and under a different auctioneer. The printed advert was from the 1950s- it is believed that this slide was made later.

Unlike a newspaper which was read by one person at a time, a cinema slide was projected at the end of a film's intermission (later, when intermissions fell out of favour, they were often screened before the film began). The projectionist had to display and remove the slide in a few seconds- otherwise the heat from the projector's lamp would crack the glass!

Becoming a projectionist took around five years of on the job training- and preparing the advertising slides was one of the first jobs a trainee was entrusted with. Just don't crack the slides.....

Black iron childs cot, on wheels.

Any use of this image must be accompanied by the credit “Foxton Historical Society”

Made by Mother Brigid who came to the Foxton convent in 1911.

Dark wood carved chair, featuring maple leaves on seat and chair back.

Any use of this image must be accompanied by the credit “Foxton Historical Society”