This delightfully 1960s bedroom was projected onto Levin's cinema screens during the intermission. Walkley & Norton was trading from at least 1960 when it appeared in the catalogue of the 'Levin Industries Fair'. When a new Levin library opened in 1965 the firm supplied some of the incidental furniture (although I doubt a bed suite would have been included!!). The company changed it's name to 'Levin Furniture Company Limited' on the 30th of October, 1968 meaning this slide must have been shown before then.

Adding to the retro appeal of this slide is that it is hand coloured. Most cinema slides were back then given the cost of colour printing. The hand colouring industry remained viable until the early 1970s with one aerial photography company- Whites Aviation- employing a colourist until the 1990s!

1960 was the high point for New Zealand cinema attendance and 'the flicks' attracted people from all walks of life. It was the best time to advertise on the big screen! 

Kete Horowhenua records show that Scotts Drapery was in Foxton's Main Street in 1960 but that it had closed by 1970. When it traded it gave small town New Zealand the chance to buy fashions from Australia and even California! With memories of the US Marines from the World War Two still in many people's minds, American fashions were seen as very stylish indeed.

Cinema advertising was cheap to utilise and a small business could target local theatres making it very effective. With colour film expensive to buy and process hand colouring was also in fashion! 

Imagine audiences returning to their seats during the intermission of some exciting American film seeing their chance to buy the fashions that they saw onscreen. It's a wonder Scott's Drapery didn't last longer!