Kete Horowhenua records show that Scotts Drapery was in Foxton's Main Street in 1960 but that it had closed by 1970. When it traded it gave small town New Zealand the chance to buy fashions from Australia and even California! With memories of the US Marines from the World War Two still in many people's minds, American fashions were seen as very stylish indeed.
Cinema advertising was cheap to utilise and a small business could target local theatres making it very effective. With colour film expensive to buy and process hand colouring was also in fashion!
Imagine audiences returning to their seats during the intermission of some exciting American film seeing their chance to buy the fashions that they saw onscreen. It's a wonder Scott's Drapery didn't last longer!
