This is one of multiple cinema advertising slides made for the Sharon Beauty Salon.

This local Levin business appears to have a long history. There is a record of it existing as early as the 1940s, run by a Mrs. Weir. In 1981 the business was still there (but there is no record of who owned it by that stage).This cinema advertising slide would have been screened during intermission- but only for a few seconds to avoid the projector's heat cracking the glass! In the era before television, going to the cinema was a frequent past time and if you paid extra to be seated upstairs in the 'dress circle' you generally dressed in nice clothes. What better audience to advertise hair tinting and razor cutting! Imagine this ad stretching over a cinema screen- now that would be impact.... 

Advertising slides like this one would have screened in the cinema near the end of intermission- just as patrons were taking their seats for the second half of the movie (when intermissions were phased out they sometimes shown before the film commenced). 

These ads were printed/painted on glass and were loaded into the projector for a few moments before the heat from the lamp cracked the glass. Some of these slides were detailed and used prints, photographs and visual humour. Others, like this one from A.M Fox, were basic. Given how briefly each slide was shown to the audience, oftentimes simple was best!

No information can be found online about this business- but based off the design of the slide it would have been made from the 1940s-early 1960s. New Zealanders bought 40 million cinema tickets a year by the late 1950s so this was a prime time to advertise. 

This local Levin business appears to have a long history. There is a record of it existing as early as the 1940s, run by a Mrs. Weir. In 1981 the business was still there (but there is no record of who owned it by that stage).

This cinema advertising slide would have been screened during intermission- but only for a few seconds to avoid the projector's heat cracking the glass! In the era before television, going to the cinema was a frequent past time and if you paid extra to be seated upstairs in the 'dress circle' you generally dressed in nice clothes. What better audience to advertise cold waving, colour shampoos, hair tinting, razor cutting and facials! 

Imagine this ad stretching over a cinema screen- now that would be impact....

Penciled on back: “42 Oxford Street, Levin looking south from near Queen Street intersection. Made by B. Eykel, Horticultural Research Centre, Levin. Negative on file H.H.S.”

Stamped on back with black ink – Horowhenua Historical Society. Acc. No. Date 20/10/90

See also – Acc. #2000.269 (Traffic Survey, set of 25 colour photos)

The eastern side of Oxford Street, Levin, looking south towards the Bath Street lights, 1990. Taken at 4:45pm this photograph shows the large volume of traffic on Oxford Street which is also State Highway One. The two storied building which was the Arcadia Hotel is visible at the end of the business premises at the Bath Street intersection.

1 Colour photo print copy, mounted

See also 2000.269 Collectin (Traffic Survey, set of 25 colour photos)

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Public Library on the corner of Oxford and Bath Streets, Levin.

There is a crowd of people at the front of the building, possibly for the opening day of the library.

Photographed ca 1909 by an unidentified photographer.

From National Library Collection - 1 negative, ID: 1/2-139937-F

Man in Period Costume

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Printed on side of photo – FEB . 66

Stamped on back with black ink – F 861

Exterior Levin Public Library, main entrance, 1966 1 Colour photo print

Taken at night with interior & exterior lighted.

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Written on back with black ballpoint pen – 10 / 1965

Children’s section, Levin Public Library, 1965 1 B&W photo print

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Penciled on back – 15/3/69 Bath St., East from Public Library veranda [? verandah]

Public Trust building, cnr. Oxford & Bath Sts. before replacement in 1977. Compare with #.0075 May 1977 (same view).

Bath St., looking east from Public Library, 1969 1 B&W photo print

Compare with #.0075 May 1977 (same view).

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Penciled on back - A.W. Allen Ltd. Drapers & Furnishers.

Drapers & Furnishers. Levin’s largest Departmental Store.

Taken from upstairs in ‘Central Building’. When added to #.0112 forms mini panorama.

A.W. Allen Ltd., cnr. Oxford & Bath Sts., 1970 1 B&W photo print

Drapers & Furnishers. Levin’s largest Departmental Store.

Taken from upstairs in ‘Central Building’. When added to #.0112 forms mini panorama.

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Written on back with blue ballpoint pen - Looking along Service Lane from Bath St. Railway Crossing.

Sign above building (centre) – Dalgety Loan Ltd. Dalgety & NZ Loan Ltd, Oxford St. – Showroom, Office, Stock, Land, Produce, Hardware, Insurance & Travel Depts., also Data Processing Dept. (see 1967 Telephone Directory).

South Service Lane, looking south from Bath St., 1970 1 B&W photo print

Sign above building (centre) – Dalgety Loan Ltd. Dalgety & NZ Loan Ltd, Oxford St. – Showroom, Office, Stock, Land, Produce, Hardware, Insurance & Travel Depts., also Data Processing Dept. (see 1967 Telephone Directory).

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Acrylic and poly on fibreglass- $5,000.

HJP 0415 Art in the Park, 119 Bath Street, Levin Sunday 9-2-2014 Some of local Artist Mr Dave Bang’s art works on display

0030 HJP 0411 Art in the Park, 119 Bath Street, Levin Sunday 9-2-2014 Orlanda Phillips enjoying the art works.

HJP 0410 It’s early morning but ready for the vistors to see on arrival

0033 HJP 0414 Art in the Park, 119 Bath Street, Levin Sunday 9-2-2014 More local Artist work on display

0032 HJP 0413 Art in the Park, 119 Bath Street, Levin Sunday 9-2-2014 Local artist work on display

HJP 0417 Art in the Park, 119 Bath Street, Levin Sunday 9-2-2014 Local Menz Sheds demonstrating their wares and selling snacks.

Where? 119 Bath Street, Levin

When?

Time?

What’s On?

Tutor

Cost

tea/

coffee

tutor

MONDAY

10.30 am-12.30 pm

DRAWING

Neil Perfect

368–8663

$2

$3

1 pm – 4.00 pm

WATERCOLOUR

Free–for–all!

Lynne Neustroski

367–2301

$2

TUESDAY

9 am – 12 noon

Free–for–all!

$2

12.30 pm – 2.30 pm

DRAWING

Neil Perfect

368–8663

$2

$3

6 pm – 8.30 pm

DRAWING

Neil Perfect

368–8663

$2

$3

WEDNESDAY

9 am – 4 pm

Free–for–all!

$2

THURSDAY

9 am– 12 noon

Free–for–all!

$2

7 pm – 9 pm

LIFE DRAWING CLASS

Neil Perfect

368–8663

$2

$10

FRIDAY

9.30 am – 12.30 pm

PAINTING

Dorothy Burt

368–7062

$2

$3

Come and visit us – we would love to see you.

Please feel free to contact our President, Dorothy Burt 368 7062, for any more information.

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Membership Form for New & Returning Members

2014

$ 20.00 per year

$ 25.00 per year if require posted newsletter

Please complete this form, and return it, with your subscription fee, to a Committee member at the Art Society clubrooms

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(Mark one only)

Weatherboard house with iron roof, with a verandah facing north.

View of a house from the street - probably Bath Street, Levin..

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”