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This local Levin business appears to have a long history. There is a record of it existing as early as the 1940s, run by a Mrs. Weir. In 1981 the business was still there (but there is no record of who owned it by that stage).

This cinema advertising slide would have been screened during intermission- but only for a few seconds to avoid the projector's heat cracking the glass! In the era before television, going to the cinema was a frequent past time and if you paid extra to be seated upstairs in the 'dress circle' you generally dressed in nice clothes. What better audience to advertise cold waving, colour shampoos, hair tinting, razor cutting and facials! 

Imagine this ad stretching over a cinema screen- now that would be impact....

Identification

Object type
Image
Date
1960s

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Creation

Created By
Place
Levin

Object rights

Taxonomy

Tags
mavtech museum,
Community Tags
1960s,
advertising,
advertising slide,
bath street,
beauty,
cinema,
fashion,
hairdresser,
hand painted,
levin,
mavtech museum,
museum of audio and visual technology,
sharon beauty salon,
slide,

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Related items

Johnson Optiscope Model 12 Lantern Projector
HMS Hood- Magic Lantern Slide
Magic Lantern Slide- Farming
Foxton Shoe Company- Cinema Advertising Slide
Radio Himatangi Exchange of Duty Logbook
Radio Himatangi- Station Log Book 1993
Autocrat Radio- Sold by Woolworths Levin
Hand - Made Film Platter- Foxton
Burr Family 'His Master's Voice' Monarch Junior Gramophone
Cinema Public Service Announcement- Health Stamps
Kerridge Odeon- Cinema Promotion Slide
Foxton Amateur Sports Association Cinema Slide