A.M. Fox - Cinema Advertising Slide

Description

Advertising slides like this one would have screened in the cinema near the end of intermission- just as patrons were taking their seats for the second half of the movie (when intermissions were phased out they sometimes shown before the film commenced). 

These ads were printed/painted on glass and were loaded into the projector for a few moments before the heat from the lamp cracked the glass. Some of these slides were detailed and used prints, photographs and visual humour. Others, like this one from A.M Fox, were basic. Given how briefly each slide was shown to the audience, oftentimes simple was best!

No information can be found online about this business- but based off the design of the slide it would have been made from the 1940s-early 1960s. New Zealanders bought 40 million cinema tickets a year by the late 1950s so this was a prime time to advertise. 

Identification

Object type

Image

Date

1950s