This slide advertised  'Frosty Jack' ice cream- a Wellington brand which was sold from 1924 to 1967. Like many local companies it had a limited distribution- 'Frosty Jack' didn't even get to the South Island until the 1960s. However, this effort may have caused the company to lose money and they sold to a larger firm who then stopped making ice cream a few years later.

As early as the 1930s 'Frosty Jack' trays were being used in cinemas during the weekend matinee screenings which were popular with children.  This slide asks the patrons to 'call the boy'- with carrying the ice-cream tray a popular first job for many schoolchildren.

Many of these cinemas would have been independent ones- Kerridge-Odeon ended up owning its own ice cream brand for its theatres.

Take a look at the boy on the slide- it looks as though the ice cream is giving him some brain freeze! 

MAVtech has a 'Frosty Jack' ice cream tray in its collection and you can see it on Kete. Just search for 'Frosty Jack'.

Cinema advertising slides promoted products, services, events and government messages- but advertising situations vacant is a much rarer sub-section of slides.

K. Hager and Co. Ltd made clothing- with a 1958 newspaper ad for new staff suggesting they specialised in shirts and blouses. At the time the company boasted fifty staff on the payroll in their Levin-based factory.

An online records search suggest that this company was established in 1956 and deregistered in 1993.

Te Papa has a collection of advertisements by K. Hager and Co. showing the latest 1970s styles. The firm doesn't exist anymore but they sure knew how to advertise to the flower power generation! You can see these ads by following this link.  https://collections.tepapa.govt.nz/agent/31790

This advertising slide is unusual as instead of advertising a product it is advertising situations vacant. Silvalyne Gowns was formed on the 19th of March, 1947. Prior to that date it was named R.H. Raphael Clothing Manufacturers Ltd.

What sadly was not common was the stated requirement that applicants be 'girls'- and at the time many trades and industrial training courses advertised positions for 'young men'.

Interestingly, the company was founded by a young man- Norman Alexander, an immigrant from Lebanon. He followed international trends after the Second World War by showing photographs of models rather than drawings. By 1953 he employed fourteen people and his retail shops continued until 1975.

This slide references his building in Dannevirke but Gordon also had a shop in Palmerston North. This slide was found in the Levin collection so it may have been shown in the Horowhenua- but it would have been a long commute to work! 

More information on the company can be found here https://www.nzfashionmuseum.org.nz/silvalyne-gowns/