Kete Horowhenua

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Poroutawhao School Senior Class Photo 1939

POROUTAWHAO SENIORS1939 

Back: Tabby Hapeta, Ramon Thornton, Bernard Webb, Percy Nicholson, Des Scott, Phil Kilsby, Roy Speirs, Keith Mackie, David Kilsby, Alan Tait, Cecil Harrison, Claude Coleman

Middle: Doreen Aldrich, Betty Carle, Joan MacFarlane, Rene Arcus, Pat Sloan, Freda Tabor, Evelyn Winiata, Bobbi Arcus, Jean Arcus, Dorothy Cresswell, Muriel Kilsby

Front: Marie Nicholson, Janie Hartley, Wiki Hapeta, Watea Wehipeihana, Tira Tiepa, Hilda Hood, Ruth Old

Poroutawhao School Junior Class Photo 1936

POROUTAWHAO SCHOOL JUNIORS 1936 

Back: Don Carle, …….., …….., …….., Ian McCrea, Bill Rendall, …….. .

2nd Row: Colleen Burke, Ruth Old, Colleen Mora, Bobbi Arcus, …….., ? Polly Kerehoma, Muriel Kilsby, Louie Hapeta, Jean Scott, Nanny Hapeta

1st Row: ?Kia Hartley, Pauline Kilsby, Marjorie Arcus, Ruth Tabor, Kathleen Carle, Anne Webb, Frances Burke, Fay Tabor, Ivy Speirs.

Front: Logan Lingard, Martin Hartley, Morgan Hartley, Philip Hagley.

Poroutawhao School Senior Class Photo 1937

POROUTAWHAO SENIORS 1937 

Back: David Kilsby, Bernard Webb, Brian Kilsby, Whi Whi Winiata, Bruce Hannam, Peter Arcus, Jack Penny

2nd Row: Marie Bartholomew, Freda Tabor, Joan Tabor, Joan Bartholomew, Sheila Jackson, Peggy Price, Vena Aldrich, Rene Arcus 

1st Row: Wiki Hapeta, Hannah Hirini, Watea Wehipeihana, Violet Hagley, Lilian Wellbutton, Tira Tiepa, Evelyn Winiata, Rita Kiriona, Pat Sloan

Front: Roy Speirs, Des Scott, Phil Kilsby, Alan Tait, Bernard Webb, Keith Mackie, …….. 

'The Way To Love'- Cinema Advertising Slide

Released on the 20th of October, 1933 'The Way To Love' is a Hollywood movie starring Ann Dvorak and Maurice Chevalier. It's plot revolves around carefree drifter who has to save a beautiful performer who is threatened by her partner in a knife throwing act.

This film is one of the last of the 'pre-Code' Hollywood films. These were made between the introduction of the sound 'talkies' in 1927 and the enforcement of the moralistic 'Hays Code' in 1934. With the expanded possibilities of adding dialogue to films (and the need to keep audiences paying during the Great Depression) Hollywood gravitated towards sensationalistic plots with sex appeal, violence and drama.

In response to these films many US states threatened to make their own individual censorship laws meaning that multiple 'cuts' of a single film would have to be made. In response, Hollywood adopted their own, internally enforced moral code which headed off this threat.  The Hays Code would be enforced until the 1960s. 

This film was screened in Foxton on the 4th of August 1934. The 'Manawatu Times' had the following write up on it...


MAURICE CHEVALIER'S “THE WAY TO LOVE”

Bringing new songs and new smiles as a handsome guide of a Parisian tourist agency, Maurice Chevalier Is playing at the Foxton Town Hall to-night in his newest starring Paramount picture, "The Way to Love.” With him are Ann Dvorak and Edward Everett Horton. Maurice takes us on a tour through Paris where he knows all the beauties both scenic and human. His adventures supply all with a delightful hour's entertainment. The new songs he introduces are "It’s Oh, It’s Ah!”, "I’m a Lover of Paree,” “In a One Room Flat” and “The Way to Love.” A selected list of short subjects includes the Mickey Mouse cartoon “Mickey’s Orphans.” 

The theatre was the 'Coronation Hall' and it still stands in Foxton today as the home of the MAVtech Museum. It is still a working cinemas as well! This slide would have been screened during  other films to advertise 'The Way To Love'. Soon to be released features were known as 'coming attractions'. The projectionist has written the day the film was to play in removable ink at the bottom of the slide. 

The slide mount was made by 'Consolidated Film Industries' which was a company specialising in making projection grade copies of films as well as advertising slides- so they probably made this slide too! 

Poroutawhao School Seniors Class Photo 1936

POROUTAWHAO SENIORS 1936   

Back: Bruce Hannam, Timi Hirini, ? Twi Winiata, Ray Scott, Brian Kilsby, Ernest Sloan, Gordon Speirs, Whi Whi Winiata.

2nd Row: Wiki Hapeta, Sheila Jackson, Kathleen Webb, Joan Bartholomew, Joan Penny, Peggy Price, Watea Wehipeihana 

1st Row: Pat Sloan, Vena Aldrich, Freda Tabor, Molly Burke, Rita Kiriona, Rae Tait, Violet Hagley, Joan Tabor

Front: George Tamihana, Nattie Tatana, Peter Arcus, Philip Kilsby, Desmond Scott, Neville Webb, Alan Tait 

Poroutawhao School 1933 Juniors

POROUTAWHAO JUNIORS   1933   

Back: Joan Tabor, Peggy Price, Freda Tabor, Sheila Jackson, Phil Kilsby, Peter Arcus, George Anderson, Robert Lethbridge, David Kilsby, Roy Speirs, Bernard Webb, Alan Tait.

Middle: Doreen Aldrich, Jean Arcus, Rene Arcus, Betty Carle, Kathleen Blaremburg, Pat Sloan, Violet Hagley, Watea Wehipeihana, Tira Tiepa, Hannah Hirini

.Front: Bill Taylor, Ray Blaremburg, Des Scott, Keith Mackie, Percy Nicholson, Coogan Hartley, …….., Twi Winiata, Dawson Tamihana, Nattie Tatana.

Poroutawhao School 1933 Seniors

POROUTAWHAO SENIORS1933 

Back: …….., George Tamihana, Waaka Hapeta, Treanor Hartley, Hilla Winiata, Tama Paurini, …….., Audrey Speirs, ? Edna Doney, Reg Lethbridge, Colin Tait, Ray Scott.

Middle: Rita Kiriona, Wiki Hapeta, …….., Huri Hartley, Rangi Hirini, May Tamihana, Maire Tait, Kathleen Webb, Rae Tait, Vena Aldrich.

Front: Moses Hartley, Timi Hirini, Whi Whi Winiata, Ernie Lethbridge, Peter Blaremburg, Neville Webb, Brian Kilsby, Ernest Sloan, Ted Hagley. 

Poroutawhao School Photo 1932

POROUTAWHAO SCHOOL1932 

Back: Reg Lethbridge, ........, Treanor Hartley, …….., Tama Paurini, Stuart Bartholomew, ? Hilda Doney, Edie Nicholson, Rita Winiata, …….., May Tamihana, Rangi Hirini.

2nd Row: …….., Ernie Lethbridge, ? Desmond Scott, Waaka Hapeta, ? George Tamihana, Ray Scott, Hilla Winiata, …….., Elsie Speirs, …….., Audrey Speirs, …….., …….., Hiri Winiata, …….., Will Sloan.

1st Row: Ernest Sloan, …….., Jean Arcus, Violet Hagley, June Hartley, Rene Arcus, …….., Betty Carle, Kathleen Blaremburg, Maire Tait, Kathleen Webb, …….., Rae Tait, Rita Kiriona, Bobbie Lethbridge, Brian Kilsby, Phil Kilsby.Kneeling Front: …….., Moses Hartley

Front: Coogan Hartley, Percy Nicholson, …….., Peter Arcus, Neville Webb, Peter Blaremburg, Twi Winiata, Dawson Tamihana, Nattie Tatana, …….., Gordon Speirs, Alan Tait, Roy Speirs, Bernard Webb, …….., Bill Taylor.  

NOTE: There are several un-named students. Please comment if you can identify an un-named student or email Poroutawhao100@gmail.com

Cinema Advertising Slide- Frosty Jack Ice Cream

This slide advertised  'Frosty Jack' ice cream- a Wellington brand which was sold from 1924 to 1967. Like many local companies it had a limited distribution- 'Frosty Jack' didn't even get to the South Island until the 1960s. However, this effort may have caused the company to lose money and they sold to a larger firm who then stopped making ice cream a few years later.

As early as the 1930s 'Frosty Jack' trays were being used in cinemas during the weekend matinee screenings which were popular with children.  This slide asks the patrons to 'call the boy'- with carrying the ice-cream tray a popular first job for many schoolchildren.

Many of these cinemas would have been independent ones- Kerridge-Odeon ended up owning its own ice cream brand for its theatres.

Take a look at the boy on the slide- it looks as though the ice cream is giving him some brain freeze! 

MAVtech has a 'Frosty Jack' ice cream tray in its collection and you can see it on Kete. Just search for 'Frosty Jack'.

Cinema Announcement Slide- Managerial Announcement

This slide would have been shown by cinema management whenever there was an important announcement to make. Sometimes this might be news of new treats at the food stand. Other times it may have been more serious- like a call for assistance from any doctors in the audience. The projectionist would write on the yellow bar of the slide with removable ink and would rub out the writing after the screening.

There might not seem like much space- but the slide didn't have a lot of time to get the message across. The heat from early carbon- arc projectors would crack the slide in a few seconds so it was displayed and then withdrawn quickly! 

Some cinemas had basic, picture - less 'blank' slides for these announcements, but the cinema who used this one went really fancy!

Cooper's Hairdressing Salon- Cinema Advertising Slide

With cinema advertising slides appearing onscreen for only a few seconds, a bright bold design was essential! A witty pun was sometimes used to grab attention. This slide ticks all the boxes. 


A 'George Cooper' ran a hairdressing salon on Oxford Street and was advertising in the local paper in 1939. It is possible that this is the same business.  The hair style and hand colouring certainly looks to be from this era, but it is difficult to be sure.


Cinema Announcement Slide- Coming Attractions

Long before the many-screened multiplexes, people saw films in a 'Picture Palace'. These venues were ornate cinemas with one big screen and usually with multi-level seating. The advent of television and the need to show more films more often saw the end of these wonderful venues. Foxton's MAVtech Museum (located in Coronation Hall) is a picture palace and it still has its 'dress circle' seating.

What could be more palatial than having a medieval herald make an announcement? This slide was shown right before the slides (or short reels) advertising upcoming films (known back then as 'coming attractions')

S. Mattar- Cinema Advertising Slide

There is some uncertainty about the location of this business- but we do know something about a 'S.Mattar'. Kete records show an 'S. Mattar' trading on Main Street as a draper in 1930. In 1945 an 'S. Matter' was trading as a hairdresser alongside tobacconist 'L. Matter' on Foxton's Main Street (near the intersection with Whyte Street). By 1950 'L. Matter' was carrying on business as a hairdresser and tobacconist alone.

In the  MANAWATU TIMES, VOLUME LVI, ISSUE 5588, 28 FEBRUARY 1931, PAGE 2  an 'S. Mattar' was part of a team who retained a bowling title.

Did 'S. Mattar' have a shop of his own? Or was this watch part of a family business? At this stage that is uncertain. 

While the notion of a watch which can wind itself 'better than you can' may seem somewhat insulting at first, you cannot deny the convenience! There have been references to self winding watches dating back to the 1770s- wrist watches had this innovation from the late 1920s. 

Given the uncertainty around the business, the date for this cinema slide is very approximate.  

S. Mattar- Cinema Advertising Slide (2)

 There is some uncertainty about the location of this business- but we do know something about  'S.Mattar'. Kete records show an 'S. Mattar' trading on Main Street as a draper in 1930 (in 1932 identified as the 'Kosy Cash Drapery'). 1937 saw him selling golfing supplies on Foxton's Main Street. In 1945 an 'S. Matter' was trading as a hairdresser alongside tobacconist 'L. Matter' on Foxton's Main Street (near the intersection with Whyte Street). 

By 1950 'L. Matter' was carrying on business as a hairdresser and tobacconist alone. In the  MANAWATU TIMES, VOLUME LVI, ISSUE 5588, 28 FEBRUARY 1931, PAGE 2  an 'S. Mattar' was part of a team who retained a bowling title. Did 'S. Mattar' have a shop of his own? Or was he part of a broader family business? 

This is one of multiple slides from this business searchable on Kete. This one advertises Gillette razors. The 'Blue Blade' razor was introduced in the early 1930s- however this slide looks to be a lot later than this. The date is only a vague estimation on this one!
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