This magazine was published at a very important time in New Zealand's entertainment history. Since it cost one shilling it must have come out before decimal currency (1967) but after the introduction of New Zealand TV (1960). At this time the cinema reigned supreme with the average person seeing around seventeen movies a year and around 30-40 million tickets being sold annually. However, with over quarter of a million sets by 1965 television was catching up.
This slide would have been shown during the intermission of a film encouraging people to buy the magazine in the foyer so they could read all about the latest entertainment. It was a New Zealand publication so there would have been lots of local theatre productions in there too! One of many cinema advertising slides at MAVtech Museum, this one would have been shown at a local cinema.