This magazine was published at a very important time in New Zealand's entertainment history. Since it cost one shilling it must have come out before decimal currency (1967) but after the introduction of New Zealand TV (1960). At this time the cinema reigned supreme with the average person seeing around seventeen movies a year and around 30-40 million tickets being sold annually. However, with over quarter of a million sets by 1965 television was catching up.

This slide would have been shown during the intermission of a film encouraging people to buy the magazine in the foyer so they could read all about the latest entertainment.  It was a New Zealand publication so there would have been lots of local theatre productions in there too! One of many cinema advertising slides at MAVtech Museum, this one would have been shown at a local cinema.

A new magazine with a trendy new movie- given that it is showcasing 'Saturday Night Fever' it is a good guess that this issue came out in 1977. But this magazine is doing more than just showing new features- it's introducing new words as well.

'Movies' is a recent term for New Zealand and it only became popular here in the 1980s. Before then a night out with the 'big screen' was known as going to the 'cinema' (or 'The Flicks') to see a 'film' or a 'picture'. 'Movies' was an American term and magazines like this helped bring it to the fore. All the American television programmes and films certainly had an impact too!

Whatever you wanted to call them they were still a popular night out, with Kiwis seeing at least five films on average a year. 

This slide was shown during intermission in local cinemas (or should that be 'movie theatre'?)