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These boxes were sent to the managers of local theatres decades (in one case even around a century) ago! In them were slides promoting upcoming films which were projected onscreen during the intermission.

From the 1910s big cinema chains began appearing in New Zealand and they competed for the rights to show overseas releases. At a time when a town Foxton's size had two cinemas this differentiation was important for business. 

Some of these boxes bear the names of Aotearoa's big cinema names like 'Kerridge'. The 'Pacer-Kerridge' alliance was founded in 1987 making the upper left box the newest of the assortment seen here. By contrast, the Paramount logo seen here was phased out in 1967! 

Identification

Object type
Image
Date
1900s

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Creation

Created By
Place
MAVtech Foxton

Object rights

Taxonomy

Tags
mavtech museum,
Community Tags
1960s,
1980s,
advertising,
advertising slide,
boxes,
cinema,
films,
foxton,
mavtech museum,
movies,
museum object,
museum of audio and visual technology,
object,
regent theatre,
slides,

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Related items

Johnson Optiscope Model 12 Lantern Projector
HMS Hood- Magic Lantern Slide
Magic Lantern Slide- Farming
Foxton Shoe Company- Cinema Advertising Slide
Radio Himatangi Exchange of Duty Logbook
Radio Himatangi- Station Log Book 1993
Autocrat Radio- Sold by Woolworths Levin
Hand - Made Film Platter- Foxton
Burr Family 'His Master's Voice' Monarch Junior Gramophone
Cinema Public Service Announcement- Health Stamps
Kerridge Odeon- Cinema Promotion Slide
Foxton Amateur Sports Association Cinema Slide