Who says cinema advertising had to be complicated? This slide, screened at the end of intermission, is as simple as can be! The Foxton Beach Store seemed to be the 'go to' place for everything- but in April 1928 it burned down in a fire. It is not known when this slide was made, but it could easily have been around this date given how simple it is! A 1950s advertising guidebook stated that the screen advertising business was quite new in New Zealand.
One thing the slide does not mention is where the store was located (neither does the report on the fire). However, given how small Foxton is it was probably assumed that everyone knew anyway!
