Who says cinema advertising had to be complicated? This slide, screened at the end of intermission, is as simple as can be! The Foxton Beach Store seemed to be the 'go to' place for everything- but in April 1928 it burned down in a fire. It is not known when this slide was made, but it could easily have been around this date given how simple it is!  A 1950s advertising guidebook stated that the screen advertising business was quite new in New Zealand.

One thing the slide does not mention is where the store was located (neither does the report on the fire). However, given how small Foxton is it was probably assumed that everyone knew anyway!

1.Manawatu railway company's vision speeded Levin district's development.

The saga of the Wellington and Manawatu Railway Company's pioneer railway enterprise which, more than any other single act of private enterprise, expedited the opening up and development of the Manawatu, must always hold a place of pride in the history of Levin and the Horowhenua district. In those far-off days there was no Welfare State, as we know it today, and in many fields of progress the pioneers had to be prepared to back up their visions and faith in their new country with their own hard-won savings.

2. Levin personalities in earliest days.

The first Dairy Factory in Levin was situated in Weraroa Road between where the Horowhenua College now stands and Queen Street. The manager was Mr, A. J. Galishan. He was probably also the first cyclist in the area.

3. This date would have made firemen town's pioneers.

A slightly perplexing exhibit recently came to light during a hunt for early records. This is a copy of the by-laws, rules and regulations of the Levin Fire Brigade, printed in Wellington in 1921.

4. Maoris missed their train after night-long vigil.

A group of Maoris waited at the Levin Railway station, then at Roslyn Road crossing.

5. Weraroa at the turn of the century.

In the years round 1900 Weraroa was the main centre.