Silvalyne Gowns Ltd- Cinema Advertising Slide

Description

This advertising slide is unusual as instead of advertising a product it is advertising situations vacant. Silvalyne Gowns was formed on the 19th of March, 1947. Prior to that date it was named R.H. Raphael Clothing Manufacturers Ltd.

What sadly was not common was the stated requirement that applicants be 'girls'- and at the time many trades and industrial training courses advertised positions for 'young men'.

Interestingly, the company was founded by a young man- Norman Alexander, an immigrant from Lebanon. He followed international trends after the Second World War by showing photographs of models rather than drawings. By 1953 he employed fourteen people and his retail shops continued until 1975.

This slide references his building in Dannevirke but Gordon also had a shop in Palmerston North. This slide was found in the Levin collection so it may have been shown in the Horowhenua- but it would have been a long commute to work! 

More information on the company can be found here https://www.nzfashionmuseum.org.nz/silvalyne-gowns/

Identification

Object type

Image

Date

1950s