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Description

Back when Foxton Beach had fewer residents (and far fewer phone numbers) it was possible to sell fruit and vegetables street by street twice a week. At least, that's what Mister Hitchings did! His cinema advertising slide would have been shown at local theatres for a few seconds at a time- otherwise the heat from the projector arc would crack the slide. 

Given that each slide was shown for such a short time, the best of them used eye-catching, simple designs like this one. 

However, MAVtech cannot find any references to Hitching's business in Kete or in other records, so it may not have survived in Main Street for long. Cinema advertising slides were a great source of promotion for local businesses due to their low cost and (in a time when going to the cinema was sometimes a weekly pleasure) a high reach. Today they are often the only trace of historical businesses which survive. 

Identification

Date
1950

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Taxonomy

Tags
mavtech museum,
Community Tags
1950s,
advertising,
advertising slide,
business,
cinema,
food and drink,
foxton,
foxton beach,
foxton business,
foxton industry,
foxton main street,
fruit,
geo. hitchings,
hitchings,
leisure,
mavtech museum,
museum of audio and visual technology,
seaside,
slide,
vegetables,
vegetables and fruit,

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Related items

Johnson Optiscope Model 12 Lantern Projector
HMS Hood- Magic Lantern Slide
Magic Lantern Slide- Farming
Foxton Shoe Company- Cinema Advertising Slide
Radio Himatangi Exchange of Duty Logbook
Radio Himatangi- Station Log Book 1993
Autocrat Radio- Sold by Woolworths Levin
Hand - Made Film Platter- Foxton
Burr Family 'His Master's Voice' Monarch Junior Gramophone
Cinema Public Service Announcement- Health Stamps
Kerridge Odeon- Cinema Promotion Slide
Foxton Amateur Sports Association Cinema Slide