More Info →Jones' Post Office Store Cinema Advertising Slide

Description

  Before digital media came to the cinema adverts were shown using transparent slides. Each slide was loaded into the projector for only a few seconds, otherwise the heat would cause the glass to crack. They were usually shown during the intermission, just as the audience was returning to their seats.  

To keep costs down for advertisers some local businesses used 'stock illustrations' for their slides- like Jones' Post Office Store in Foxton Beach probably did. The happy fisherman is carrying a trout on his back and a triumphant look in his eyes- but most Foxton fishing happened in the sea! 

Identification

Date

1960s