Foxton Fizz has been a Horowhenua icon since 1918. Founded at a time when many New Zealand towns had their own soda drink, it is now one of the last brands surviving.
Keeping local support would have been crucial, and this slide was shown around the Foxton cinemas in the 1950s/1960s.
Cinema slides were only shown for a few seconds- otherwise the heat from the projector lamp would crack the glass! The photograph was hand coloured and may have been a stock photo- 'Foxton Fizz' does not appear on the bottle the model is holding....