Foxton Fizz has been part of Horowhenua since 1918 and is one of the last small town soda companies left. In over a century of bottling flavours have come and gone and so have different label designs on the bottle.

This 1970s cinema slide would have been shown during intermission along with other advertising slides and slides showcasing upcoming films. The 'Tropic' slide is an unusual mixture of a local brand advertising using the far-away tropics as a selling point. The drink would be more likely to be consumed at the Manawatu Heads than the white sands of Hawaii! The 'Thirst Quencher' by-line probably meant that this slide screened during Summer.

However, with overseas brands like Coca-Cola moving in on the local market, familiar names had to appear to be a bit exotic to compete. It must have worked- Foxton Fizz is still with us today!

Foxton Fizz has been a Horowhenua icon since 1918. Founded at a time when many New Zealand towns had their own soda drink, it is now one of the last brands surviving. 

Keeping local support would have been crucial, and this slide was shown around the Foxton cinemas in the 1950s/1960s. 

Cinema slides were only shown for a few seconds- otherwise the heat from the projector lamp would crack the glass! The photograph was hand coloured and may have been a stock  photo- 'Foxton Fizz' does not appear on the bottle the model is holding....

Having relieved myself, we went looking for refreshment.