Levin Borough Council- Cinema Advertising Slide

Description

The passage of time changes how we view images from the past. At the time (probably the 1960s) the Levin Borough Council was encouraging residents to use their gas services. Councils managed the majority of New Zealand's gas supply until the 1989 local government reforms, with many managing electricity too.

In many respects this slide has not aged well. Asides from the sexism of 'Smart Women Cook With Gas' there is the somewhat awkward image of a lady dressed up for a social evening having a quick fry up on the gas stove! But it must have appeared 'natural' at the time.....

Although many cinema advertising slides were taken out by businesses, this form of promotion was also used by charities, clubs, government departments and the cinemas themselves. This one is part advertisement, part public service announcement. 

Identification

Object type

Image

Date

1960s