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Possum Bounty- Cinema Advertising Slide

Possums are a massive problem in New Zealand. Today, over 30 million of the mammals eat through around 9000 tonnes of vegetation a night. This bounty scheme from 1951 was the first large scale attempt to control the pests. Hunters brought in the possums ears and a strip of fur to claim their two shillings and sixpence bounty. Eight million such bounties were claimed in the ten years the scheme ran.

But the plan was failure. Three quarters of the possums 'killed' were found on farms, near towns or even as roadkill on the highways. Few were caught in the forests where the greatest need was. When the scheme began, possums occupied just over half of the country. When it ended, over three quarters of Aotearoa had possums. Hardly the mark of success!

This slide was shown in Paraparaumu cinemas- but slides just like it would have also been screened in Horowhenua. Note the mistake in calling the animals 'Opossums'- these are the American marsupials, but the name was commonly used here! 

Levin Borough Council- Cinema Advertising Slide

Cooking with gas became popular in New Zealand from the 1880s, with local Councils often providing the infrastructure and service. To make sure the service remained profitable, Councils advertised the benefits of gas to those still using coal ranges.

The Levin Borough Council used this advertising slide in cinemas to spread the word about the benefits of gas cooking. Other slides in the series (available to view on Kete) talk about the virtues of gas for hot water supply.

Local Government lost control of gas (and electricity) supply during government reforms in 1989.

Levin Borough Council- Cinema Advertising Slide

The passage of time changes how we view images from the past. At the time (probably the 1960s) the Levin Borough Council was encouraging residents to use their gas services. Councils managed the majority of New Zealand's gas supply until the 1989 local government reforms, with many managing electricity too.

In many respects this slide has not aged well. Asides from the sexism of 'Smart Women Cook With Gas' there is the somewhat awkward image of a lady dressed up for a social evening having a quick fry up on the gas stove! But it must have appeared 'natural' at the time.....

Although many cinema advertising slides were taken out by businesses, this form of promotion was also used by charities, clubs, government departments and the cinemas themselves. This one is part advertisement, part public service announcement. 

Levin Borough Council Gas Works- Cinema Advertising Slide

Formed in 1906, the Levin Borough Council administered local government in the town until it's 1989 merger with Foxton and the surrounding area to form the Horowhenua District Council. But, that wasn't the only change.

Until 1989 many Councils, including Levin, managed the supply of gas in their areas. Which is why the local Borough Council paid for this cinema slide to share the virtues of gas heating!  They even had a 'Gas Committee" in the 1980s!

Many of the former Council's gas documents can be found here https://archivescentral.org.nz/agents/corporate-body/levin-borough-council

Horowhenua County Council, 1901

Written on back with blue ballpoint pen: “Probably early Horowhenua County Council.”

Stamped on back with black ink - Horowhenua Historical Society Acc. No. Date

This photo used in book – ‘Horowhenua County and its People’, page 133, with people identified as follows - (Standing L to R) – G. McBeath, J. Malcolm (Inspector), H. Freeman, J. McCulloch (Clerk), H.J. Richards, J. Prouse, G.N. Stephenson. (Seated L to R) – W.H. Simcox, J. Davies (Chairman), F.W. Venn.

Horowhenua County Council, 1901. Standing L to R – G McBeath, J Malcolm (Inspector), H Freeman, J McCulloch (Clerk), H J Richards, J Prouse, G N Stephenson. Seated L to R – W H Simcox, J Davies (Chairman) F W Venn.

1 B&W photo print copy, mounted

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Foxton Borough Council, 1962

Names on reverse of photograph

Foxton Borough Council in Council Chamber 19 March 1962. Those in the photograph are clockwise from left to right:- Miss M V Evans, L Bartosh, E C Murphy, S F Morris (Deputy Mayor), L G W King (Mayor – Assumed office 19.1.62 Vice late E A Field) J D C Willmott (Town Clerk March 1958 – March 1962), R D Coburn and R D Morris. Councillor J W Prew was absent when this photograph was taken.

NOTE: Wide photograph did not allow full scanning.

Any use of this image must be accompanied by the credit “Foxton Historical Society”

Shannon Borough Council, c.1925-27

Written on back with blue ballpoint pen: “(2) Mrs C.W. Shirriffs Longburn. Phone 82.911 (P. Nth)”

Written on back with black ballpoint pen: “Back Row: L-R Ted Spencer, Roy Hook, J.T. Bovis Bob Downes, Tom Thwaites (chemist. Front Row:- L-R J. Curran (Pub), A.E. Hyde, E. Butt, W.H. Gunning J. Curran (Farmer) c.1925 – 27”

Written on back with black felt-tip pen: ” J.T. Bovis”

Written on back (top right corner) with red felt-tip pen: “84”

Shannon Borough Council, c.1925-27. Those in the photograph are from left to right:-

Back Row: Ted Spencer, Roy Hook, J.T. Bovis, Bob Downes, Tom Thwaites (chemist).

Front Row: J. Curran (publican), A.E. Hyde, E. Butt, W.H. Gunning, J. Curran (farmer).

1 B&W photo print, mounted

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Foxton Borough Council

Reference on back to see Ted Murphy’s notes

Foxton Borough Council seated in Council Chambers c. 1955 At the left of the photograph are Douglas Barron, William Boyd, Vincent Burr and edward J Martin. At the table are the Borough Foreman and Town Clerk, Jack Roberts, Henry Podmore, Mayor, and Robert Cox, Town Clerk. To the right of the table are, Ngaire Ross, office assistant, L George A King, S G R (Bob) Small, Robert Fraser, Reginald Read and William Titcombe.

Any use of this image must be accompanied by the credit “Foxton Historical Society”

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