Foxton Fizz 'Tropic' - Cinema Advertising Slide

Description

Foxton Fizz has been part of Horowhenua since 1918 and is one of the last small town soda companies left. In over a century of bottling flavours have come and gone and so have different label designs on the bottle.

This 1970s cinema slide would have been shown during intermission along with other advertising slides and slides showcasing upcoming films. The 'Tropic' slide is an unusual mixture of a local brand advertising using the far-away tropics as a selling point. The drink would be more likely to be consumed at the Manawatu Heads than the white sands of Hawaii! The 'Thirst Quencher' by-line probably meant that this slide screened during Summer.

However, with overseas brands like Coca-Cola moving in on the local market, familiar names had to appear to be a bit exotic to compete. It must have worked- Foxton Fizz is still with us today!

Identification

Object type

Image

Date

1970s