Before most families had a motor vehicle, getting around by bicycle was as much for transport as it was for exercise. Cochran's Cycles is advertising the Raleigh series of bikes in this slide. Raleigh was formed in 1885 and still makes bicycles today- making it one of the oldest surviving brands in the bike business.
Cochran's Cycles had a float in the 1955 Foxton Centennial Parade and this slide would date to around this era.
