This is MAVtech's second cinema advertising slide from Foxton's Cochran's Cycles. The first slide dates to around the same era and promotes Raleigh bicycles. This particular slide shares the virtues of Hercules brand bikes. The company had a float at the 1955 Foxton Centennial Parade which showed both ranges of product. Funnily enough, this slide tells viewers that Hercules bikes were 'The Finest Bicycle Built Today' while the Raleigh machines were advertised on THEIR slide as coming from 'The Greatest Name In Cycling'. 

I'd assume they weren't shown side by side!

The Raleigh slide and the parade photographs are all available on Kete.

Before most families had a motor vehicle, getting around by bicycle was as much for transport as it was for exercise. Cochran's Cycles is advertising the Raleigh series of bikes in this slide. Raleigh was formed in 1885 and still makes bicycles today- making it one of the oldest surviving brands in the bike business.

Cochran's Cycles had a float in the 1955 Foxton Centennial Parade and this slide would date to around this era.