Cooper Salon- Cinema Advertising Slide

Description

Complete with a trendy hairstyle, a bevy of admirers and some sophisticated, soothing colour tones this slide encouraged the fashion conscious to get a haircut at Cooper Salon. The poses of the admirers in the background mimic many LP album covers of the period. 

Like most slides from it's era it was hand coloured- getting high quality colour prints was difficult in 1960s New Zealand! The upper right corner is cracked, probably due to being left in the projector for too long. The carbon-arc machines of the time ran at around 6000 degrees Celsius so each slide was only shown for a few seconds before being removed. This meant that most cinema advertising slides had bold designs like this one. 

No other online records of this business have been found at the time of uploading. Due to the low cost of cinema slides and their targeted audience (a local business only advertised in their town's cinemas) many small firms used 'the flicks' to promote themselves. 

Identification

Object type

Image

Date

1960s