Palmer's Sports Specialists- Cinema Advertising Slide

Description

Palmer's Sports Specialists seems to have started a long history in Levin with it's descendant, Sportsworld, trading on Oxford Street until July 2022.

According to the last owners of Sportsworld, Palmer's Sports Specialists started trading in the late 1950s and this cinema advertising slide looks to have been made around that time. From boating to hunting to tennis it shows a cross section of popular sports! A witty pun may have caused a chuckle in the cinemas. With the average New Zealander making around seventeen trips to the 'flicks' in 1960 (with forty million tickets sold that year) this slide would have had a big audience.

A closer look at this slide shows the hand coloured photography which was very popular at the time. The colouring on this slide looks quite rushed compared to many others from the decade.

Identification

Object type

Image

Date

1950s