Parrington's Ltd Jewellers- Cinema Advertising Slide

Description

With the tagline 'A Lifetime Gift of Quality' this slide may well have been screened near Christmas. It, and slides just like it, were loaded into the projector near the end of intermission or (depending on the cinema) just before the film began. If left for more than a few seconds the heat from the projector's arc lamp would crack the slide. If you look just above the round watch face you can see a small crack on this slide. No doubt the cadet projectionist got a sound telling off about this!

The Levin branch of Parrington's advertised in the local paper in the 1950s (this slide would date to around then). There is no record of the Foxton branch on Kete's "Foxton 1888-1988 - Commerce". 

Identification

Object type

Image

Date

1950s