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If spending an afternoon at the cinema sounds like a relaxing way to spend the day, think about the times when you didn't even need to leave your seat to get your treats! 'Usherette Trays' were worn by cinema staff during the intermission and they were filled with tasty food and drink. Spend some coins, get well fed and stay seated to see the advertisements flash past on the screen!

This tray was for 'Frosty Jack' ice cream- a Wellington brand which was sold from 1924 to 1967. Like many local companies it had a limited distribution- 'Frosty Jack' didn't even get to the South Island until the 1960s. However, this effort may have caused the company to loose money and they sold to a larger firm who then stopped making ice cream a few years later.

As early as the 1930s 'Frosty Jack' trays were being used in cinemas during the weekend matinee screenings which were popular with children. 

This 'usherette tray'' was most likely used in Horowhenua cinemas. 

Identification

Object type
Image
Date
1950s

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Creation

Created By
Place
MAVtech Museum, Foxton

Object rights

Taxonomy

Tags
mavtech museum,
Community Tags
1950s,
cinema,
food and drink,
frosty jack,
ice cream,
leisure,
mavtech museum,
museum object,
museum of audio and visual technology,
object,
usherette,

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Related items

Johnson Optiscope Model 12 Lantern Projector
HMS Hood- Magic Lantern Slide
Magic Lantern Slide- Farming
Foxton Shoe Company- Cinema Advertising Slide
Radio Himatangi Exchange of Duty Logbook
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Autocrat Radio- Sold by Woolworths Levin
Hand - Made Film Platter- Foxton
Burr Family 'His Master's Voice' Monarch Junior Gramophone
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Kerridge Odeon- Cinema Promotion Slide
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