Just as we sit through ads before watching videos on YouTube, audiences were viewing advertising slides in the cinema over fifty years ago. Each slide lasted for only a few seconds and were shown at the end of intermission as the audience waited for the second half of their picture to begin.
Nobody goes to the cinema to see advertising and W.A. Coleman must have known this thanks to their slide's witty pun. Each slide was shown for only a few seconds so the best of them had an eye catching design and a quick, memorable message. On those criteria this is one of the most effective slides held at MAVtech!
The Companies Offices shows W.A. Coleman was registered in 1956 but are no longer trading. Thanks to cinema advertising slides many local businesses live on in the archives of many museums.
