Rachelle Gowns- Cinema Advertising Slide

Description

The New Zealand Companies Register shows that Rachelle Gowns was incorporated on the 26th of November, 1962 and was dissolved in 1990. Judging by the clothing in the slide this ad seems to date from the 1960s. The lady is wrapped up warmly- perhaps the leaf design denotes an autumn collection?

Going to the cinema was a lot less formal in the 1960s than it was decades earlier- but you didn't want to be scruffy!  That, and the overseas fashions in 1960s films would have made the cinema the perfect place to advertise. Rachelle Gown's slide would most likely have been screened during the end of intermission.

Kete Horowhenua also has a 1981 print ad from this business which can be seen here https://horowhenua.kete.net.nz/item/7ca73eeb-f726-4eb7-bdaf-94015d0f92d8

Identification

Object type

Image

Date

1960s