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Jean Findlay/ Interflora Cinema Advertising Slide

Interflora is a worldwide organisation which transports flowers. Founded in the 1920s, they now handle seventy five orders a minute for 58,000 shops in around 140 countries! The Interflora name has been around since 1953.

In 1954 shop was built in Levin's Oxford Street for florist Jean Findlay and she was still occupying it in 1981. According to an old jubilee publication, Jean Findlay's shop was recessed back from the street in anticipation of road widening. This slide was shown in cinemas (usually at the end of intermission) and it looks like Interflora made a generic florist's slide with a space at the bottom for details of the local business. Quite a few organisations (such as cosmetics companies) did this. 

This slide probably dates from the 1960s judging by it's 'widescreen' format. Sending flowers anywhere in the world from Levin must have been quite the news back then! Compared to many of the slides in MAVtech's collection this one does not make use of colour. However, that may have helped it stand out when it was first screened.

A 1950s advertisement (also on Kete) for Findlay's shop has the Interflora logo.

Page 7: 50th Jubilee commemoration supplement

1) Meant to name Levin Taitoko,

Under the earliest conditions governing the sale of the Levin Block to the Government, the name of the settlement was to have been Taitoko. It was intended that a garden or park of 100 acres be one of the features of the new town.

2) Borough Councils down the years

A total of 89 citizens have served on the Levin Borough Council in the course of its 50 years. There has only been one woman on the council, Mrs. H.E. Bowen, who served 12 1/2 years from May 1935 to November, 1947, when she retired. There have been 10 mayors and five town clerks.

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