Lanes Home Cookery & Bellavista- Cinema Advertising Slide

Description

On a community Facebook page in 2020 many Foxton locals fondly remember this business which was said to have traded from 1955-1969. It was at the heart of many memories of ice creams, chocolates and tasty treats delivered for weddings and parties. 

But before Facebook advertising became a boom for local businesses, cinema advertising was the way to get the word out locally. The late 1950s/early 1960s was the high point for cinema admissions in New Zealand and these easy to make slides could be selectively screened in local cinemas to get to the right audience.

In fact, one local remembers going to the cinema right after visiting Lanes. 

Did they see this slide? 

The words on this slide would have been written locally. Unlike today's slick advertising firms where everything is carefully checked and rechecked, a spelling error ('Partys') got through on this slide.

Identification

Object type

Image

Date

1950s