More Info →Levin Ice Cream Company- Cinema Advertising Slide

Description

A delicious intermission treat awaited Levin cinema patrons with the tasty sounding 'Bonza Bars' stocked in the theatre milk bar! There were many local ice cream companies in New Zealand in the 1920s-1960s and cinemas were among their biggest customers.

The use of the term 'milk bar' places this slide around the 1950s- the 'milk bars' predated today's cafes and were popular places for a chat and a snack. Many companies used the name 'Alpine' for their chilly snacks and it is unclear if the Levin Ice Cream Company had any link with other manufacturers.

The slide itself would have been shown during intermission- just enough time to nip to the concession counter or work up an appetite for when an usher arrived with a tray of treats for sale.

Identification

Date

1950s