Dunlop Reliance Tyre Specialists- Cinema Advertising Slide

Description

This cinema advertising slide shares the benefits of radial tyres. First introduced in 1946 (but patented as far back as the 1910s) the radial tyre has its supporting 'cords' (inside the tyre) at 90 degrees to the direction of travel. Other tyres were cross-ply and 'criss - crossed' each other. Radial tyres provide a quieter, more comfortable ride as well as improved fuel economy. 

In America a consumer report proved the superiority of radial tyres in 1968, and by 1976 they were the standard. Virtually 100% of tyres made today are radials. 

Given that this slide had to sell the benefits of radial tyres it was likely made at a time before they became the standard. The design of the slide suggests that this ad came from the 1960s. Dunlop was a major local manufacturer of tyres in Aotearoa and started making radials domestically in the 1960s- around the time of this slide. By 1970 they bought Reliance (mentioned here) and entered the retread business.

Identification

Object type

Image

Date

1960s