Murray's Jewellers- Cinema Advertising Slide

Description

Many cinema advertising slides of the 1950s and 1960s showcased the wedding industry and this one focuses on a very important part of the ceremony- the ring! 

Slides like this one were shown during cinema screenings (usually at the end of the intermission) and each slide was shown for a few seconds to stop the projector's heat from cracking the glass!

This slide has the later 'widescreen' format which suggest that it was made after the 1950s. As 'picture palaces' became multiplexes and intermissions were phased out, cinema advertising was placed at the beginning of the screening. This replaced the singing of 'God Save The Queen' and the newsreels which were both discontinued in the early 1970s. 

When digital media became popular the static slide was itself replaced by the advertising 'film short' we see at the cinema today.

Identification

Object type

Image

Date

1960s