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Almost from it's invention the cinema has played a role in war and morale. In the First World War the New Zealand Government even taxed expensive 'dress circle' theatre seats to raise money for the military. However, this slide was less direct, and comes from the Second World War.

It implores cinema goers (from the comfort of civilian life) to subscribe for the latest war bonds drive. By now most New Zealanders knew the war was going well and victory was near- but the slide reminded people of the energy needed for 'the final push'. The slide would have been shown alongside newsreels of New Zealand forces overseas and maybe was in the intermission of a patriotic film.

In fact, in early 1945 there was an undetected German U-Boat off the East Coast- the war was closer than many would have liked to admit. 

Slides like this would have been shown in cinemas across New Zealand. 

Identification

Object type
Image
Title
New Zealand Victory Loan- World War Two Cinema Slide

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Creation

Created By
Place
MAVtech Museum, Foxton
Date
1945

Object rights

Taxonomy

Tags
mavtech museum,
Community Tags
1945,
advertising,
advertising slide,
cinema,
government,
home front,
mavtech museum,
museum of audio and visual technology,
propaganda,
slide,
war bonds,
war years,
world war two,
wwii,

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Related items

Johnson Optiscope Model 12 Lantern Projector
HMS Hood- Magic Lantern Slide
Magic Lantern Slide- Farming
Foxton Shoe Company- Cinema Advertising Slide
Radio Himatangi Exchange of Duty Logbook
Radio Himatangi- Station Log Book 1993
Autocrat Radio- Sold by Woolworths Levin
Hand - Made Film Platter- Foxton
Burr Family 'His Master's Voice' Monarch Junior Gramophone
Cinema Public Service Announcement- Health Stamps
Kerridge Odeon- Cinema Promotion Slide
Foxton Amateur Sports Association Cinema Slide

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