This is the second slide from Rachelle Gowns, and they both seem to follow a seasonal theme. The first slide (searchable on Kete, just type in 'Rachelle Gowns' in the search bar) had an autumn theme- but the daffodils on this slide seem to symbolise a spring collection.

The New Zealand Companies Register shows that Rachelle Gowns was incorporated on the 26th of November, 1962 and was dissolved in 1990. Going to the cinema was a lot less formal in the 1960s than it was decades earlier- but you didn't want to be scruffy! 'God Save The Queen' still played before each screening and stayed that way until the end of the decade. Newsreels also gave the cinema a more formal atmosphere of education as well as entertainment.  That, and the overseas fashions in 1960s films would have made the cinema the perfect place to advertise. 

Rachelle Gown's slide would most likely have been screened during the end of intermission. Kete Horowhenua also has a 1981 print ad from this business which can be seen here https://horowhenua.kete.net.nz/item/7ca73eeb-f726-4eb7-bdaf-94015d0f92d8 

Cinema advertising slides promoted products, services, events and government messages- but advertising situations vacant is a much rarer sub-section of slides.

K. Hager and Co. Ltd made clothing- with a 1958 newspaper ad for new staff suggesting they specialised in shirts and blouses. At the time the company boasted fifty staff on the payroll in their Levin-based factory.

An online records search suggest that this company was established in 1956 and deregistered in 1993.

Te Papa has a collection of advertisements by K. Hager and Co. showing the latest 1970s styles. The firm doesn't exist anymore but they sure knew how to advertise to the flower power generation! You can see these ads by following this link.  https://collections.tepapa.govt.nz/agent/31790

Records on Kete Horowhenua show the Foxton Shoe Company located on Main Street in 1950 and 1955 (but it may have existed before and after those dates). They were located just to the right of the Whyte Street intersection (from the perspective of Whyte Street).

In a time when many jobs required a suit, having a fine pair of shoes like this was a must. This slide would have been shown in Foxton cinemas in the 1950s (most likely during intermission). Cinema advertising was popular with local businesses due to it's low cost and with around forty million cinema tickets being sold per year at the time these ads had reach! 

MAVtech's collection of advertising slides provide a glimpse into many businesses which have long disappeared. How many small towns today have a specialist shoe shop? 

The Swans of Wahroonga

Elizabeth Swan and her children, 1975

David, Stephen, Bronwyn and Fiona.

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

This photograph shows a decorated truck and 13 women, possibly from Shannon, dressed in the clothing from 1840 through to 1940.

Unfortunately we do not have names for the people - so if you think you know them, please let Kete Horowhenua know. Thank you!

Photo provided by Kathleen Roach.

Names identified so far:

Back Row: _____, [1900] poss. Mrs C. Young_, _____, _____

Middle Row: [1901]_____,[1940]_June Roberts_?_, [date obscured], poss. Mrs Murray_, [18??]_____

Front Row: [1913]_Sybil Roach____, [1840]_____, [1880]_Mrs Enoch Chester_, [1895_____

One black petticoat, incorporating lace and frills.

Any use of this image must be accompanied by the credit “Foxton Historical Society”

One black, short haired animal fur boa.

Any use of this image must be accompanied by the credit “Foxton Historical Society”

One pair of size 5, black satin evening shoes with diamante trimmed heels and diamante studded button.

Any use of this image must be accompanied by the credit “Foxton Historical Society”

One black beaded bolero.

Any use of this image must be accompanied by the credit “Foxton Historical Society”

One pair size 5 , plain black satin evening shoes

Any use of this image must be accompanied by the credit “Foxton Historical Society”

One pair long white suede gloves. One button is missing on the left glove.

Any use of this image must be accompanied by the credit “Foxton Historical Society”

One “Golden climax semi-stiff collar” in its original packet. Style 63 size 16 1/2.

Any use of this image must be accompanied by the credit “Foxton Historical Society”

One “Golden climax semi-stiff collar” in its original packet. Style 63 size 16 1/2.

Any use of this image must be accompanied by the credit “Foxton Historical Society”

Manawatu College blazer with a “Hockey 1964” felt pocket badge. Pocket has the college crest on it, which says “From each his best”. Coloured dark blue with stripes of light blue framed with fine red stripes.

Any use of this image must be accompanied by the credit “Foxton Historical Society”

Belonged to Dulcie Robinson. Probably purchased 1930’s

One fox fur cape. Brown and gold colouring with silver tips and brown satin lining.

Any use of this image must be accompanied by the credit “Foxton Historical Society”

One pair of black felt spats, with leather straps and black buttons.

Any use of this image must be accompanied by the credit “Foxton Historical Society”