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Gaetime Kindergarten- Cinema Advertising Slide

Kindergartens are where pre-school children learn based off play, song and practical experiences. Kindergartens have operated in New Zealand since the 1880s, with a Kindergarten Union being formed to represent them in 1926. After the Second World War the government provided funding for kindergartens and their numbers increased.

This post-war slide would have been shown in cinema intermissions. It is not explicitly mentioned where this kindergarten was located, but Johnston Street in Foxton is the most likely place. The 'Gaetime' name suggests happiness and play with each 'step' the child takes bringing them closer to success. It is likely that this slide was made in the 1950s during New Zealand's 'baby boom' which resulted in demands for more schools across the country.

Judging by the size of the steps compared to the children the next generation had a steep climb ahead of them! 

A.E Corley- Cinema Advertising Slide

A.E Corley was a Foxton building firm active around the 1950s. Kete Horowhenua records show that they built Foxton's 'Podmore Flats' at the base of Seaview Gardens in the 1950s and they were also responsible for 'The Rose Bowl' dining rooms.

Cinema advertising slides were a cheap way for local businesses to advertise. Making it even cheaper were generic slides like this one- a drawing of a house represented all builders with the specific details printed on the window below. Most of these slides were shown during intermission

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