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World War One Cinema Slide- General Foch

In today's world of instant world wide communications it is easy to forget just how isolated people on the 'home front' felt during the First World War. Most combat was taking place on the opposite side of the world from New Zealand, and photographs from Gallipoli took six months to arrive and be printed. Even the newsreels showing 'the front' and army camps were screened months after the events happened. So, a glimpse of the men in command of the allied armies provided some sense of control and connection.

General Foch was an innovative commander and one who was big enough to admit mistakes and learn from them. On the 26th of March 1918 this French General was appointed the head of all Allied forces- a big change from the previous squabbling between the British and French commands. Foch's authority did not extend to overruling national commands, but he could at least coordinate strategy and direction of battle and by being the 'head' of all armies he could shelter his subordinate commanders from political interference. 

World War One Cinema Slide- General John J. Pershing

In today's world of instant world wide communications it is easy to forget just how isolated people on the 'home front' felt during the First World War. Most combat was taking place on the opposite side of the world from New Zealand, and photographs from Gallipoli took six months to arrive and be printed. Even the newsreels showing 'the front' and army camps were screened months after the events happened. So, a glimpse of the men in command of the allied armies provided some sense of control and connection. 

General Pershing was the commander of the American Forces, who entered the war on the Allied side in 1917. Pershing adamantly refused to integrate his troops into the other Allied armies, preferring to fight for the most part as a separate force. His men were ill-trained for the realities of trench warfare and suffered terrible casualties but by sheer numbers made an impact on the front line.

Judging by the consistent hand colouring this slide was part of a set made in 1918. MAVtech has others from this series on Kete.

World War One Cinema Slide- General Joffre

In today's world of instant world wide communications it is easy to forget just how isolated people on the 'home front' felt during the First World War. Most combat was taking place on the opposite side of the world from New Zealand, and photographs from Gallipoli took six months to arrive and be printed. Even the newsreels showing 'the front' and army camps were screened months after the events happened. So, a glimpse of the men in command of the allied armies provided some sense of control and connection. 

General Joffre was a senior commander of the French Army who won early victories during the war. However, a string of losses eroded his position and by the time this slide was made he was likely no longer in direct command and instead had an advisory role. 

Judging by the consistent hand colouring this slide was part of a set made in 1918. MAVtech has others from this series on Kete. These slides were certainly shown in cinemas, but may also have been shown via magic lanterns to smaller audiences as well.

Cinema Advertising Slide- Victory

This was the slide that everyone wanted to see. It was made to celebrate the successful end of the First World War and was shown in cinemas of jubilant crowds.

But it didn't go to plan.

The returning troops brought with them strains of influenza which struck communities with a vengeance. Medical staff were ill equipped to deal with this new invisible enemy and the government was forced to close cinemas, along with many other public places.. A month later the cinemas opened again, but with an influenza which claimed 8,573 lives the slide would have been shown to a more muted audience 

Cinema Announcement Slide- Union Jack and Britannia

MAVtech's collection holds many cinema slides- but this is one of the most intriguing. Unlike almost every other slide it has no writing on it (including on the edges) and is striking arranged with lots of 'blank space'. 


What was it used for?


It is impossible to be certain- but it probably celebrated the victory of the British Empire after World War One. The slide was found in a box with many other First World War slides, including one celebrating the victory. Although New Zealand's flag was flown by ships since 1869 (and was 'official' since 1902) it wasn't formally flown in battle until the Second World War, so the presence of the Imperial Union Jack would have made a lot of sense on a local slide. 

(The New Zealand flag was flown during the Gallipoli campaign at Quinn's Post- however this was unofficial and not ordered by the military command).

Britannia, the human personification of Britain, sits at the bottom of the slide.

Armistice Day / Peace Parade, 1918

Typed on damaged piece of paper sellotaped to back: “Perhaps 1918 Peace Procession. Miss M. McKegg was the successful Carnival Queen (Later Mrs Easton). Mr Vickers dressed as John Bull.”

Children lead the Armistice Day Peace Parade, along Oxford Street and west down Queen Street in 1918. The photograph is takenacross the Oxford Street and Queen Street intersection looking west towards the Levin Hotel. There are flags across the intersection and hanging from buildings.

1 B&W photo print, mounted (composite)

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Peace Parade, Oxford St., 1918

Written on back with black ballpoint pen: “Oxford Street, Levin. Victory Parade, 1918.”

Part of the procession during the Armistice Day Peace Parade,1918. This section of the parade features a small girl carrying a flag, Mr Rere Nicholson wearing a feather korowai (cloak) and hat, and a brass band. In the background are commercial businesses on the western side of Oxford Street

1 B&W photo print

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Mr Rere Nicholson, Armistice Day Peace Parade, Oxford St., 1918

Written on back with black ballpoint pen - Celebrations at end 1914-18 way Oxford St. Pinks in background & I think Jing lee Shirley Tremewan

Penciled on back -

Appears to have been removed from a photo album.

Mr Rere Nicholson, Armistice Day Peace Parade, Oxford St., 1918 1 B&W photo print

Mr Rere Nicholson poses while dressed in korowai (cloaks) and holding a taiaha at the time of the Armistice Day Peace Parade, 1918. Behind Mr Nicholson are commercial buildings on the western side of Oxford Street.

See also – Acc.# 2000.524.0003 (copy)

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Painted postcard of a sailor. c1914-18?

Painted postcard of a sailor by a shrine. I think this is a commercially produced card by the comments on the back of the card. ‘16 July 1916. Dear Agnes, I hope this leaves you in the best of health as it leaves me at present I am sorry I cant get any letters to C in ? but we cant get out to well as I would do better and hope you are in the best of health this will resemble me waiting on you write soon Goodbye with love from M Actin x x x

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

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