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S. Mattar- Cinema Advertising Slide

There is some uncertainty about the location of this business- but we do know something about a 'S.Mattar'. Kete records show an 'S. Mattar' trading on Main Street as a draper in 1930. In 1945 an 'S. Matter' was trading as a hairdresser alongside tobacconist 'L. Matter' on Foxton's Main Street (near the intersection with Whyte Street). By 1950 'L. Matter' was carrying on business as a hairdresser and tobacconist alone.

In the  MANAWATU TIMES, VOLUME LVI, ISSUE 5588, 28 FEBRUARY 1931, PAGE 2  an 'S. Mattar' was part of a team who retained a bowling title.

Did 'S. Mattar' have a shop of his own? Or was this watch part of a family business? At this stage that is uncertain. 

While the notion of a watch which can wind itself 'better than you can' may seem somewhat insulting at first, you cannot deny the convenience! There have been references to self winding watches dating back to the 1770s- wrist watches had this innovation from the late 1920s. 

Given the uncertainty around the business, the date for this cinema slide is very approximate.  

S. Mattar- Cinema Advertising Slide (2)

 There is some uncertainty about the location of this business- but we do know something about  'S.Mattar'. Kete records show an 'S. Mattar' trading on Main Street as a draper in 1930 (in 1932 identified as the 'Kosy Cash Drapery'). 1937 saw him selling golfing supplies on Foxton's Main Street. In 1945 an 'S. Matter' was trading as a hairdresser alongside tobacconist 'L. Matter' on Foxton's Main Street (near the intersection with Whyte Street). 

By 1950 'L. Matter' was carrying on business as a hairdresser and tobacconist alone. In the  MANAWATU TIMES, VOLUME LVI, ISSUE 5588, 28 FEBRUARY 1931, PAGE 2  an 'S. Mattar' was part of a team who retained a bowling title. Did 'S. Mattar' have a shop of his own? Or was he part of a broader family business? 

This is one of multiple slides from this business searchable on Kete. This one advertises Gillette razors. The 'Blue Blade' razor was introduced in the early 1930s- however this slide looks to be a lot later than this. The date is only a vague estimation on this one!

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