In January 2023 the Royal New Zealand Airforce's P3 Orion maritime patrol aircraft made their last flight across Manawatu and Horowhenua. This advertising slide dates back to the 1960s when the Orions were 'exciting new aircraft' and the Air Force was looking for recruits to maintain them.

The Orions undertook Exclusive Economic Zone patrols, search and rescue missions and assisted Customs, Police, Fisheries and The Department of Conservation. They even helped our pacific neighbours in times of crisis.

The first of the RNZAF's P3s arrived in 1966 and by the time they retired they had undergone lots of upgrades. This slide shows where the twelve members of crew sat. Pilots, communications technicians, weapons officers and ordnance specialists were part of the team.

But note that the recruits wanted were all men. In the 1960s women were not part of 'main' Air Force, and the Women's Royal New Zealand Airforce would not merge with the regular service until 1977. Even then, women were not allowed to be on operational air crews until the 1980s, with the first women pilot in 1988.

As of 2024 a fleet of four Boeing P8 Poseidon  jet aircraft perform patrol duties at sea and both men and women can fly and maintain these critical parts of the Air Force. But we doubt you'll see a recruitment ad in the cinema! 

During the First World War the New Zealand Government was fighting an internal battle with 'shirkers'- the men who (for whatever reason) were not enlisting in the forces even though they were eligible to. Shirkers were portrayed in newspapers and posters as weak men who looked unkempt and shifty, as opposed to the strong, masculine soldier. Some papers fretted that the shirkers would father children while the soldiers were away, weakening the New Zealand national character.

Of course, given the punishments and social stigma, it took as much courage to be a conscientious objector as it did to sign up for the army. In Bulls, a local blacksmith refused to serve young men who were not in the army without a good reason and many such men were accosted in the street and on public transport.

They were also accosted in the cinema via government promotional slides like this one. The expensive 'dress circle' seats were taxed to help pay for the war- but the cheaper 'stalls' below were exempt as they provided an important boost to morale. By 1917  it was stated in Parliament that “not less than 550,000 people go to picture entertainments every week." What better place to show a recruiting slide?

This slide urges uncommitted men to join the forces by emphasising the loss of pride of having others fight for them, and highlights the personal contribution they needed to make to the war effort. 

This slide is another from MAVtech's collection which focuses on the New Zealand Government's recruitment efforts during World War One. A sticking point for many men was leaving their wives and sweethearts if they enlisted, and this slide tries to counter this. It suggests that even if women were saying for men to go, they were thinking it and hit this point home by insinuating that the 'real men' were in uniform. 

The slide even portrays the New Zealand nation as a young women, urging men to leap to her defence. At the same time as this slide screened there were posters pitched towards women. These said that if a man would abandon his country in a time of need he would abandon his wife as well. 

Despite these slides many men were understandably cautious about signing up and risking being shot, and the government introduced conscription in 1916.

MAVtech's collection holds many cinema slides relating to war- with war bonds being a particularly popular genre. However, what makes this slide unusual is that it is from the First World War, not the second.

In 1914 many small towns were only just getting permanent cinemas established so advertising would have been quite new. This may explain the unusual shape of this slide. It is a copy of a popular recruiting poster so its message would have been amplified.

It is not known exactly when in the war this slide was displayed- but we do know that voluntary enlistments were not enough to keep the ranks filled- on the 1st of August 1916 New Zealand introduced military conscription. 

This particular slide came from a Paraparaumu cinema (but the same design was probably shown nationally). It shows a lot of wear- not unexpected given that it is over one hundred years old! The full text read "Rally Round The Flag- We Must Have More Men"