Found 15 results

The Wooden Shoe Cafe- Cinema Advertising Slide

While you don't normally associate wooden footwear with dining, 'The Wooden Shoe' on Levin's Oxford Street was in business for many years.

A jubilee publication in 1981 shows that 'The Wooden Shoe' was till located on Oxford Street and appears to have occupied it's building since 1964. Saturday shopping became fully legal in 1980 (beforehand it was for essentials only) and many cafes opened during the weekend to satisfy this trade. Maybe this was when the slide was made?

The shoe itself seems to be a Dutch clog- complete with a windmill on the front. With nearby Foxton fast becoming a hub for the Dutch community this might have been some clever branding or it may have been owned by Dutch immigrants.

This slide was kept in a hot projector for too long- there is a crack going through it!


Royal Home Cookery- Cinema Advertising Slide

In the "Levin Daily Chronicle" of the 11th of October, 1938 the 'Royal Home Cookery" advertised their cold luncheons in a new refrigerator, as well as home made cakes and pastry in their tea rooms. They were still in the phone book in 1945- quite an achievement for a 'luxury' business to survive the war.

Proprietors Mr and Mrs Willis were advertising 'High Class Cakes' in a 1956 advertisement for 'The Chronicle's' 50th Jubilee publication and, judging by the fashions on display (and the pre-1980s three digit phone number), this slide dates to around that time. MAVtech has an extensive collection of slides but this one still manages to be eye-catching with it's fine use of colour and an interesting picture which draws the eye. 


Alex Fletcher Printing- Cinema Advertising Slide

Alex Fletcher founded the Levin Printing Works in 1946 and was printing the town's "Weekly News" from 1953. He sold the company to KBH in 1969, but stayed on as a director and Factory Manager. There is reference to an 'Alex Fletcher' being the President of the Levin RSA in 1956, but it is unknown if they are the same person (but it is likely).

This slide would have been shown during cinema intermissions. Because of the heat from the projector the delicate slides were shown for only a few seconds- not enough time to read everything on this slide! Was it a poorly designed advertisement or a really clever one which showed the audience that Alex Fletcher had so many services you could couldn't read them all at once?

Levin Auctioneering Co. Ltd Cinema Advertising Slide

From antiques to furniture a trip to the auctioneers was the offline version of popular internet auction sites. This company also took out paper advertising which can be seen on Kete Horowhenua (https://horowhenua.kete.net.nz/item/9d7d6049-c491-45ac-8c35-3a2b02e6c830) but they were then in a different location and under a different auctioneer. The printed advert was from the 1950s- it is believed that this slide was made later.

Unlike a newspaper which was read by one person at a time, a cinema slide was projected at the end of a film's intermission (later, when intermissions fell out of favour, they were often screened before the film began). The projectionist had to display and remove the slide in a few seconds- otherwise the heat from the projector's lamp would crack the glass!

Becoming a projectionist took around five years of on the job training- and preparing the advertising slides was one of the first jobs a trainee was entrusted with. Just don't crack the slides.....

Royal Home Cookery- Cinema Advertising Slide (Weddings)

Royal Home Cookery knew how to advertise! This is the second cinema advertising slide advertising this business that we have found in the MAVtech records (the first is also on Kete).

Weddings were big business in the 1950s/1960s when this slide was made. The marriage rate was over thirty people per thousand for these two decades and peaked at around forty three people per thousand in 1970. It's just over ten people per thousand today. 

With many brides and grooms being in their teens and just starting out on their own, having a firm to handle the catering would have been a big help- and Royal Home Cookery was standing by!

A lot of first dates happened in the cinemas- would it be a stretch to say that they were planting the idea early? 

After the Second World War it was common for couples to have a professional photographer at their wedding- prior to this formal pictures were often taken in a studio before and after the ceremony. This changing trend is captured in this slide.

Huia Flag paraded at civic "Welcome Home" to men from the Boer War, 1903

Typed below picture - Huia Flag paraded at civic Welcome Home to men from the Boer War – 1903.

Taken from the building next to the Post Office on Oxford Street looking towards the Levin Hotel on the Queen Street and Oxford Street intersection. The Ngati Huia flag Huia is across the intersection and a crowd stands in a block to take part in the service.

See also – Acc #2000.018.0210 identical photo (scene described as: Service of Commemoration for Edward VII, 1910)

See also 2000.516.0001, 2000.510.0001, 2000.510.0002 and 2000.510.0003

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

A.W. Allen Ltd., cnr. Oxford & Bath Sts., 1970

Penciled on back - A.W. Allen Ltd. Drapers & Furnishers.

Drapers & Furnishers. Levin’s largest Departmental Store.

Taken from upstairs in ‘Central Building’. When added to #.0112 forms mini panorama.

A.W. Allen Ltd., cnr. Oxford & Bath Sts., 1970 1 B&W photo print

Drapers & Furnishers. Levin’s largest Departmental Store.

Taken from upstairs in ‘Central Building’. When added to #.0112 forms mini panorama.

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Oxford Street, east side, 1970

Written on back with blue ballpoint pen – Oxford St. P.Office, Commercial Bank, Bowman’s Bookshop, Tip Top Milk Bar & Tearooms, Worsfolds Jewellers, Hanlon Dentist upstairs.

Oxford Street, east side, 1970 1 B&W photo print

Left – right : Post Office / CBA (Commercial Bank of Australia) / Bowman’s (bookshop) / Levin Milk Bar & Tearooms (Tip Top sign) / Worsfolds Jewellers / M.L. Hanlon, Dental Surgeon (upstairs).

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Skating Rink, Oxford St., Levin

Written on back with blue ballpoint pen: “Skating rink. Bottom of Oxford St. just near Stuckey St. north of (now) Wisharts Textile Factory.”

An unidentified girl on roller skates at the skating rink, Oxford St., Levin. The rink was located immediately opposite the Principal’s house at Levin School, and the apex of this house (now, 2001, the Information Centre) can be seen above the rink wall in the centre of the picture. This site is used today as a car park for workers at Wisharts.

1 B&W photo print copy, mounted

Any use of this image must be accompanied by the credit “Horowhenua Historical Society Inc.”

Minutes of 5th Council Meeting 8 June 1906

Present His Worship the Mayor (Mr B Gardiner) and Councillors Hankins, Hall, Hudson, Levy, Mackenzie, Palmer J Prouse and Ryder.

Minutes of the last ordinary meeting and also of special meeting held on the 28th May were in each case read and respectively confirmed.

Correspondence – a letter was read from Mr R Jones asking permission to break up footpath to lay a storm water drain from Mr W M Clark’s property in Oxford Street. On the motion of Cr Hankins seconded and Cr Prouse it was decided to grant the request provided the work is carried out to the satisfaction of the Borough surfaceman.

Mr W M Clark wrote requesting (1) permission to erect a verandah in Oxford St and (ii) asking if the Council could advise him as to the true level of the street opposite his shop in Oxford Street.

In the matter of the verandah it was moved by Cr. Hankins seconded by the Mayor and carried "That the application of Mr W M Clark to erect a verandah in the front of his premises in Oxford Street be held over pending receipt of plans in connection with the same."

Moved by Cr Mackenzie and seconded by Cr. Hall and carried "that Mr Garland be asked on which authority he is disturbing the footpath in Oxford St and who gave him permission to lay concrete in the said footpath."

Moved by Cr Hall seconded by Cr Mackenzie and carried "that Mr R Butt be asked who gave him permission to erect a verandah in Oxford St."

On the question of levels raised by Mr Clark's letter, it was decided to let Mr Clark know that although the Council saw his present difficulty, it could not at the present stage take any responsibility as to street levels.

A letter was read from Mr J Kebbell asking on behalf of the Wellington Board of Education that the Council would open and construct Chamberlain Street, thus opening up the Board’s Reserve (old school site) – and also giving access to the back of the gravel reserve Block I. A long discussion ensued and suggestions that the matter be held over and also that the letter be referred to the Streets and Footpaths Committee were both negative. At length in the motion of Cr. Hankins seconded by Cr Mackenzie it was carried “that this Borough Council will construct no private streets and that Mr Kebbell be informed on this resolution”.

A letter was received from the Levin School Committee asking the Council to do the Sanitary work from the 1st April – On the motion of Cr. Hankins seconded be Cr. Hudson it was decided to refer the letter to the Sanitation Committee for report.

A letter was read from Mr F J Shelton asking permission to make a trial of Acetylene gas in lamp near the Railway Station. On the motion of Cr Hall seconded by Cr. Mackenzie it was decided to grant permission in terms of letter.

Messrs I W Gilbon and F O Smith waited in the Council and requested "that the 'thirds' from sections in Winchester Street be applied towards widening this Street. It was decided to meet the wishes of the deputation as nearly as possible later on.

Reports – The Financial and Adjustments Committee reported concerning their meeting with the Committee of the County Council on the 18th of May 1906. On the motion of Cr. Levy seconded by Cr. Hall the report and recommendations of the Committee were adopted.

The Bylaws Committee reported that several sections of the by-laws had been considered and were ready for approval when required.

The Committee appointed re trees brought in their report. A motion by Cr. Hudson that the report be laid on the table was lost and it was then carried on the motion of Cr. Hall seconded by Cr. Mackenzie that the Tree Committee's report be adopted provided that the sum expend is not more that £5.

Moved by Cr. Hankins and seconded by Cr. Hall "that the Treasurer and any twoCouncillors (Hudson, Hall, Hankins, Levy, Mackenzie, Ryder, Palmer, J Prouse, R Rouse and Gardiner) be empowered to sign all cheques drawn on the Bank and that the Clerk be instructed to intimate to the Councils Bankers the nature of this resolution."

On the motion of Cr. Levy seconded by Cr Hall it was decided "that a Library Committee to consist of Crs. Hudson, Mackenzie, Hall, Levy and J Prouse be appointed." A request from the Secretary of the Weraroa library for a granted towards that Library’s funds was referred to this Committee for consideration and report.

Moved by the Mayor and seconded by Cr. Mackenzie and carried "that this Council petition the Chief Surveyor to make a standard Survey of the Borough."

The question of a rate for the currentyear was then considered. The Mayor moved and Cr. Mackenzie seconded "that notice be given in accordance with the statutory provisions under The Rating Act 1894 and the Municipal Corporations Act 1900, that it is the intention of this Council at a special meeting to be held on the 25th June to strike a General Rate of 1¼d in the £ on the capital value and that the rate book will be open for inspection as by law provided during office hours.

As an amendment Cr. Hudson proposed and Cr Hankins seconded "that the General Rate be one penny in the pound."

The amendment was discussed at some length and on being put to the Council was declared lost. A division being called the voting was as under:

Ayes(4) Noes(5)

Cr Hall The Mayor

Cr Hankins Cr, J Prouse

Cr Hudson Cr. Ryder

Cr. Palmer Cr. Mackenzie

Cr. Levy

The Mayor's motion was then put and declared carried on the voices.

The Council went into Committee to consider appointments. On resuming it was announced that the Council be advised to make the following appointments – Carter, A G Edwards, Lamplighter, P K Patten, Town Clerk and P W Goldsmith. It was decided to adopt these recommendations.

On the motion of the Mayor a resolution embodying appreciation by the Council of the services of the acting Town Clerk was unanimously carried.

Regarding a Ranger for the Borough the County Ranger sent in an application offering to impound stock within the Borough for 30/- per month and droving fees. On the motion of Cr. Hankins seconded by Cr. Hudson it was decided the to offer the Country Ranger £5 per annum and droving fees, salary to be paid monthly and engagement to be terminated on one month’s notice.

Accounts passed for payment

Whitcombe & Tombs Ltd – office books £1.3.9

E Palmer – stationery 5.3

P Bartholomew – Timber 1.2.5

C Thompson Surfaceman 16 days @8/- 6.8.0

Railway freight 3/6 cartage 1/6 5.0

Also E Smith – stonebreaker 2.4.0

Total £11.8.5

Confirmed - Basil R. Gardener

June 18 1906

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