From antiques to furniture a trip to the auctioneers was the offline version of popular internet auction sites. This company also took out paper advertising which can be seen on Kete Horowhenua (https://horowhenua.kete.net.nz/item/9d7d6049-c491-45ac-8c35-3a2b02e6c830) but they were then in a different location and under a different auctioneer. The printed advert was from the 1950s- it is believed that this slide was made later.

Unlike a newspaper which was read by one person at a time, a cinema slide was projected at the end of a film's intermission (later, when intermissions fell out of favour, they were often screened before the film began). The projectionist had to display and remove the slide in a few seconds- otherwise the heat from the projector's lamp would crack the glass!

Becoming a projectionist took around five years of on the job training- and preparing the advertising slides was one of the first jobs a trainee was entrusted with. Just don't crack the slides.....

1) Man pays heavy price for settlement by loss of beauty of countryside.

"Nature is an ironic mistress and has her revenge on man for his transgressions by her own inexorable and retributive methods... it would seem man has lost on the bargain." Thus states Mr. G. L. Adkin in his book "Horowhenua" when describing the penalty of erosion brought about by the destruction of forests in the acquisition of hill farm lands.