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Homecraft- Cinema Advertising Slide (3)

Advertising certainly has changed! Homecraft Furnishers has a range of cinema slides uploaded on Kete and most of them have some rather offensive (and in one case sexist) depictions of Native Americans.

Homecraft furnishings had a store in Foxton in 1987, located on Main Street a few doors down from Clyde Street. The store was not present in 1985, so this is one of the 'newest' cinema advertising slides in MAVtech's collection. 

The company's Levin branch seems to have been present in 1981.

By the time this slide was made, Foxton's Coronation Hall had ceased to function as a cinema and wouldn't be re-established until it became home to the MAVtech Museum. It is almost certain that this slide was screened in Levin only.

Homecraft- Cinema Advertising Slide (2)

Advertising certainly has changed! Homecraft Furnishers has a range of cinema slides uploaded on Kete and most of them have some rather offensive (and in this case sexist) depictions of Native Americans.

Homecraft furnishings had a store in Foxton in 1987, located on Main Street a few doors down from Clyde Street. The store was not present in 1985, so this is one of the 'newest' cinema advertising slides in MAVtech's collection. 

The company's Levin branch seems to have been present in 1981.

By the time this slide was made, Foxton's Coronation Hall had ceased to function as a cinema and wouldn't be re-established until it became home to the MAVtech Museum. It is almost certain that this slide was screened in Levin only.

Homecraft- Cinema Advertising Slide (1)

Advertising certainly has changed! Homecraft Furnishers has a range of cinema slides uploaded on Kete and most of them have some rather offensive (and in one case sexist) depictions of Native Americans.

Homecraft furnishings had a store in Foxton in 1987, located on Main Street a few doors down from Clyde Street. The store was not present in 1985, so this is one of the 'newest' cinema advertising slides in MAVtech's collection. 

The company's Levin branch seems to have been present in 1981.

By the time this slide was made, Foxton's Coronation Hall had ceased to function as a cinema and wouldn't be re-established until it became home to the MAVtech Museum. It is almost certain that this slide was screened in Levin only.

Homecraft Furnishers- Cinema Advertising Slide (4)

This business is somewhat difficult to place in Foxton. Kete records show that 'Homecraft' was present on Foxton's Main Street in the 1970s before disappearing in the early 1980s. However, the business was at the same location in 1987 (with a coffee bar in the location in between times). It is unknown if this is the same business owned by the same people, new ownership or an entirely new firm altogether. Both 'versions' of the company advertise locations in Foxton and Levin. The name of the company is slightly different from the 1980s version. 

This slide has the later logo design but the earlier 'style' of slide- so could have been a transition between the two eras for the company. The lady in green looks to be showcasing a very striking 1970s design which would suit a racetrack quite nicely! Homecraft knew how to advertise- they have many slides in MAVtech's collection.

However, few of them would have been shown in Foxton. By the late 1970s, Foxton's Coronation Hall had ceased being a regularly used cinema so they most likely would have been seen in Levin.

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